Internet marketing is crucial for any real estate business. The web is a powerful tool that investors need to add to their marketing plan. If your business is not online in this sites like backpage day and age, you’re basically going to go out of business. There are many different ways to market your business online such as
Articles- Are great resources to drive traffic back to your website or squeeze pages. The best things about articles is that they get indexed fast and Google really likes articles. Writing articles once a week is a great way to get back-links to your website. ArticleDemon is a great program on syndicating articles to major article sites like Ehow, EzineArticles, Squidoo, and HubPages.
Blog – Is a great way to share ideas on real estate investing to meet potential investors. Recently this past week I was able to add 2 cash buyers to my list. Create a blog, customize it, and start writing.
Facebook/Twitter/LinkedIn – These are the biggest social networks you can use for marketing your real estate business online. Facebook is the second biggest site in the world next to Google. Ways to market your business are creating a local real estate group in your market to connect with potential buyers, sellers, and agents. Twitter is very powerful as well. Instantly “tweet” property listings, blog post, and related articles that will be interesting to your followers. LinkedIn is “in my opinion” the most powerful social network for real estate investors. LinkedIn is a network of Professionals looking for connections to benefit their careers or business. Most recently I have added a cash buyer to my list just by commenting in a few forums.
Social Bookmarking – Is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them. Posting property listings, bookmarking blog post, and videos is a must in your real estate business. Social Bookmarking sites has the ability for your business to connect with its target market. Software like BookmarkingDemon can help you syndicate your content to social bookmarking sites like Digg and StumbleUpon.
Classified Advertising Sites – Craigslist, Backpage, and eBay Classifieds are the biggest sites out there to post classified ads to. Think of it as posting bandit signs online. Your can post different ads targeted to buyers, sellers, and private money prospects to drive traffic to your websites.
Paid Advertising – To get the best results on driving traffic back to your websites is paid advertising such as PayPerClick or Facebook Advertising. Every time someone searches for a keyword you have bid on, the advertisement of your site will show up. These marketing campaigns can be cost if you do not know what your doing. The results can be amazing if you chose the right keywords.